An agricultural biotech start up out of Cambridge, MA named "Inari", reached out to Gypsies Tramps + Thieves to help brand their new venture. Everyone at Inari came from a bigger agricultural brand and wanted to do the exact opposite of what they've done their entire careers. They wanted to go against the grain, kick the world of "big ag" in the face, and do it with a look and feel and tone that made heads turn in the industry and that matched their spirit and their mission. As leader of GTT, I put together a team consisting of an account director, planning and creative freelancers and together we took on the challenge. And we won. We put created everything from their logo, to their campaign platform, the comms strategy, launched their PR, created and managed their social pages and created their website and all their content.