fulltime 1995 - 2013

group creative director

'09 - '13

initially joined as a freelance copywriter to help launch the first "droid" phone. after we were awarded the entire $500 million verizon account, i came on board as gcd to oversee subsequent droid launches as well as to begin and run the verizon sports + branded entertainment group. 

group creative director

'05 - '07

responsible for domestic efforts of british airways, working directly for/with Sir John Hagerty on the launch of of the club class. also in charge of eds' brand b2b relaunch as well as several unilever health and wellness brands. lead and won new business pitch for sobe beverages.

creative director

'04

along with cd/ad partner, we oversaw efforts for the ECD's on various projects for intel. worked closely with the ECD's on direction and organization of workloads and teams.

associate creative director

'01 - '03

again, originally joined to freelance on the mercedes-benz business as well as SBC telecom. eventually joined fulltime to continue working on those brands as well as creating the campaign that won the maybach account.

senior copywriter

'00 - '01

worked on several brands including sbc/pacbell, budweiser, hewlett-packard and discovery card. created award winning work for pacbell as well as hp. the dot.com slide of '01 introduced me to the world of freelance that opened up opportunities and learning.

senior copywriter

'97 - '00

the gig of a lifetime. came on board to work on the wildly popular "enjoy the ride" campaign for nissan. created award winning work for that campaign as well as for kinko's (which the work also won the business). other brands also included infiniti, playstation and apple. 

senior copywriter

'95 - '97i

was fortunate enough to work for the quintessential small nyc agency, ammirati&puris, before it merged into a worldwide network. created work for burger king, stanley tools, labatt beer amongst other project pieces.  

FREELANCE 2013 -present

PEREIRA & ODELL/NYC

wieden+kennedy/nyc

grey/nyc

grey/san francisco

goodby silverstein & partners

anomaly/nyc

tbwa\chiat\day/nyc

jwt/nyc

y&r/paris

recognition

jwt/nyc

deutsch/la

hudsonrouge/nyc

y&r/paris

Scholz + Friends/stockholm

strawberryfrog/amsterdam 

deutsch/la

hudsonrouge/nyc

eyeball/nyc

havas/nyc

mcgarrybowen/nyc

innocean/la

taxi/nyc

bbdo/san francisco

ourmaninhavana/nyC

leroyandclarkson/nyc

clios

effies

cannes

the show

the beldings

the one show

international addys

communication arts

promax sports media marketing awards

international automotive advertising awards

the national academy of television arts and sciences / emmmys

© mark ABELLERA 2021