The Droid Charge was first Droid to feature the power of Droid with 4GLTE. The charge (so to speak) was to make a big splash showcasing the new injection that Droid was getting. This campaign centered around a mysterious "Super Collider" that created the technological union. Characters, locations, codes, secret documents, backstories, front stories, side stories, were all intertwined to tell the story of Droid Charge's origins and to keep the audience engaged. As GCD, worked closely not only overseeing the teams, but organizing the digital and 'traditional' executions so that they all told the same story  through this very elaborate production​

group creative director, MCGARRYBOWEN, NYC