the world of indycar racing is different than nascar; the accents are different, the names are harder to pronounce, it's a whole different way of driving. and that's how we lured indycar fans to download indycar mobile.
group creative director/writer, mcgarrybowen, nyc
"If You Were A Race Car Driver"
"Push To Pass"
twindy 500: digital social game
to promote the app before the indy500, we created an online race fueled by tweets from racers and answers from fans. the fan that crossed the finish line first got to see the real one at the brickyard. this helped increased downloads and viewership.