mark

ABELLERA

Thanks for visiting markabellera.com!

It's been 20+ years in the making. In that time, Mark has been lucky enough to produce much of the work for some big time brands, at some big time agencies working for and with some big time people.

As a Group Creative Director, Mark has led various sizes of campaigns, acounts, projects and teams.

His work has been recognized and awarded by the many of the ad shows you'd expect including the first Emmy in BBDO history (and the only award his parents have heard of). 

For the past few years, he has been freelancing as a copywriter/creative director (even strategist and art director!). ​This has exposed him to a wide variety of briefs he's worked on with an equally wide variety of people at even wider variety of agencies in the States, Europe and Japan (just shy of qualifying as a 'wide variety of countries')

But ultimately, his career is more than just agency names, titles, award shows and brands. It's the people he's met, the friendships, the cultures, the learning, he successes, the ass kickings, the all-nighters, the weekends, the countless deadlines set and met that have led to an understanding of what needs to get done and the best way to make it happen.

So, if you need big ideas, small ideas, a wall full or just one killer, platforms, campaigns, adlobs, proof of concepts, manifestos, mini-festos, social, digital, heck even radio, and need them today, tomorrow or yesterday, you've come to the right website! 

When Mark is not freelancing or working on his side hustle projects, plays a little golf (ok, a lot), is always tinkering with new tools in photoshop, cooks, and often mentors his niece Becca who is a copywriter herself and whom he will be working for someday. 

 

Oddly, Mark finds it enjoyable to write about himself in the third person.

 

Hopefully, his work will be right for your project!

-mark

fulltime 

EXPERIENCE

 

group creative director, McGarryBowen, 2010 - 2014

group creative director, BBH, 2005 - 2007

creative director, MCCANN, 2005

associate creative director, Merkley Newman & Partners, 2002 - 2003

senior writer, Goodby Silverstein & Parters, 2000 - 2002

copywriter, TBWA/Chiat/Day,  1996 - 2000

freelance 

EXPERIENCE

Wieden + Kennedy, YR/Paris, Droga5, Leonardo Johannes, Goodby Silverstein & Partners, TBWA/Chiat/Day, BBDO, McGarryBowen, HAVAS, Anomaly, Schultz&Friends/Hamburg, Deutsch/LA, StawberryFrog (Amsterdam+NYC), Publicis (Seattle+NYC), FCB, The&Partnership, Yard/NYC, Leroy+Clarkson, YR/NYC, BBDO/SF+LA, Siltanen & Partners, Grey/SF, Grey/NYC, Merkley Newman & Partners. Creative Collective/Tokyo

category

EXPERIENCE

Automotive, airlines, mobile technology, consumer electronics, personal computing, gaming, biotech, consumer and b2b pharmaceuticals, financial/fintech, alcoholic beverages, fast food, education, consumer retail, b2b information systems, network entertainment, sports/sports marketing, retail foods, consumer health products, retail clothes, fashion, wellness

awards

AND RECOGNITION

 

Cannes Bronze Lion

Emmy/Academy of Arts and Television Sciences

Communication Arts x10

One Show Finalist x8

The Show (Minneapolis) Gold

The Show (Minneapolis) Silver x3

Clio Gold

Advertising Club of New York (ANDY)

International ADDY

International Automotive Advertising  Awards x11

Grand Effie

Gold Effie x3

Silver Effie x2

© mark ABELLERA 2021