xfactor/verizon+fox entertainment

"GOOD SIMON v BAD SIMON" INTEGRATED APP/SHOW LAUNCH

Everyone knows Smon Cowell can be a jackass. But he can also be very supportive when he believes in someone's talent. so what would it be like if he were like that with his fans? We worked with FOX Studios and Mr. Cowell to promote an audience engagement/activation app for his new talent show The X Factor" on FOX. 

group creative director, MCGARRYBOWEN, NYC

television

"GUT"

television

"DUCT TAPE"

online/digital

CAMPAIGN

created dual personalities which fans could choose to follow. emojis of good/bad simon also downloadable to be used on social posts.

© mark ABELLERA 2021