Two truths and a lie
ABout mark abellera.
MARK'S FIRST JOB IN ADVERTISING WAS TAKING MESSAGES FOR
GWEN STEFANI'S DAD.
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Mark's first advertising gig was answering phones at Chiat/Day/Mojo. Part of the job was writing down missed calls for Dennis Stefani, who was Head of Research and Strategy AND whose daughter is Gwen Stefani of No Doubt and "The Voice" fame!
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WHEN MARK WAS A PRE-MED STUDENT, HE BECAME A HYPOCHONDRIAC.​
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Mark is the son of parents who were in the medical profession; dad was a pathologist and mom was an operating nurse, so medicine ran in his veins (pun, intended). During his 1st year as a pre-med student, Mark began to think he had every disease, ailment and affliction he read about in classes. By his junior year, he changed majors to communications and was able to enjoy his last 2 years of college in good health.
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HE WON 3RD PLACE IN A WRESTLING TOURNAMENT BY LISTENING TO
HIS OPPONENT'S COACH.​
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As a 105 pound scrawny grappler on his high school team, he was trying to ward off his opponent's takedown attempt and kept hearing someone yelling "Half Nelson! Half Nelson!!", so Mark threw the guy in a Half Nelson and ended up pinning him to win 3rd place in the Conference Tournament. When his teammates asked "What move was that??" Mark said, "The Half Nelson you were telling me to do!" Turns out, it wasn't Mark's coach but the other team's coach yelling to his own wrestler! More important than. the bronze medal he got was the lesson that: "You never know where good advice will come from, so when you hear it, take it!"
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Executive CREATIVE DIRECTOR
Siltanen & Partners/LA
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GROUP CREATIVE DIRECTOR
160over90/PHL (2021-2023)
McgarryBowen/NYC (2011-2014)
BBH/NYC (2005-2007)
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CREATIVE DIRECTOR
MCCANN/NYC (2005)
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ASSOCIATE CREATIVE DIRECTOR
Merkley Newman Harty/NYC (2002-2004)
copywriteR
Goodby Silverstein & Partners/SF (2000 - 2001)
TBWA\Chiat\Day/LA (1996-2000)
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freelance cW/CD
Wieden + Kennedy, R/GA, YR/Paris, Droga5, Leonardo Johannes, Goodby Silverstein & Partners, TBWA/Chiat/Day, Anomaly, BBDO/NYC, 180 Amsterdam, VaynerMedia/NYC, McGarryBowen, HAVAS, Deutsch/LA, StawberryFrog (Amsterdam+NYC), Publicis (Seattle+NYC), FCB, YR/NYC, BBDO/SF+LA, Grey/SF, Grey/NYC, Merkley Newman & Partners, The&Partnership, Yard/NYC, Leroy+Clarkson, Siltanen & Partners, Schultz&Friends/Hamburg, Creative Collective/Tokyo, etc.​​​​​
brands
Verizon, Mercedes-Benz, FitBit, Delta Airlines, British Airways, Nissan, Infiniti, Burger King, Kinko's, NFL Mobile, Century 21, Coldwell Banker, CHUBB Insurance, Temple Health, University of Illinois Health, IndyCar Mobile, The Farmer's Dog, Lincoln Motors, The Philadelphia Eagles, HBO, Hewlett-Packard, PacBell/AT&T, Intel, SPAM/Hormel, Pizza Hut, Volvo, MCI, Stanley Tools, Labatt's Beer, EDS, Luigi's Italian Ice, SuperPretzel, Chic-fil-A, Tonal, NY Sports Club, JPMorgan Chase, Discover Card, Maybach, Colgate, Unilever, Temple Health, UI Health, etc.
categorY EXPERIENCE
Automotive, mobile technology, Pharma, healthcare, consumer electronics, sports/sports marketing, personal computing, gaming, biotech, consumer and b2b pharmaceuticals, financial/fintech/insurance, real estate, alcoholic beverages, fast food, education, consumer retail, b2b information systems, network entertainment, retail foods, retail clothes, fashion, wellness, higher education.
RECOGNITION
Emmy/Academy of Arts and Television Sciences
Cannes, Bronze Lion
Grand Effie, 2001
Communication Arts x10
One Show Finalist x8
Clio Gold
Beldings Bowl (LA) x3
The Show (Minneapolis) Gold
The Show (Minneapolis) Silver x3
Advertising Club of New York (ANDY)
International ADDY
International Automotive Advertising Awards x11 or so
Gold Effie x3
Silver Effie x2
Graphis few times
Chiat\Day 50 Year Anniversary book, got a campaign in it!
Coulee Conference High School Wrestling Tournament, bronze medal