droid x
INTEGRATED PRODUCT LAUNCH
droidx was the 2nd mobile device to launch in the droid franchise. For this we continued to explore the robot mythology to further separate it from the soft playful image of the iphone. In the end, the robots won by helping it to sell out in the 2nd day of the launch.
group creative director, MCGARRYBOWEN, NYC
television
LAUNCH SPOT
television
PRODUCT SPOTS
CAMPAIGN
