droid x

INTEGRATED PRODUCT LAUNCH

droidx was the 2nd mobile device to launch in the droid franchise. For this we continued to explore the robot mythology to further separate it from the soft playful image of the iphone. In the end, the robots won by helping it to sell out in the 2nd day of the launch.

group creative director, MCGARRYBOWEN, NYC

television

LAUNCH SPOT

television

PRODUCT SPOTS

print

CAMPAIGN

digital/experiential

CASE STUDY

© mark ABELLERA 2021