Back in the days of dial-up, if you weren't on high-speed internet you were on no-speed internet. Southwest Bell was rebranding as SBC/PACBELL and needed to break from the pack and establish themselves as the superior internet provider. This campaign humorously showed how things can go bad both at home and at the office when you don't go with a provider that is 'on it'.

Copywriter / GOODBY SILVERSTEIN & PARTNERS